Dickens of a Christmas has been a holiday tradition for the past 37 years. It’s an event that the community enjoys together and one that our downtown businesses rely on to bring a large audience to their doorsteps to shop and eat local.
It's clear our businesses need us to move forward with Dickens and work to bring the boost in business they hope can help sustain them through what we expect to be a challenging winter. Bringing 35,000 – 40,000 people together over 3 Friday nights cannot happen but we will celebrate in a new, more spread out way.
With this in mind, we’re excited to share 2020 Dickens of a Christmas, reimagined as 25 Days of Dickens. This 100% FREE event will bring fun, festive activities and events to Downtown Roanoke.
Event highlights include: The Elf on the Shelf® Adventure sponsored by Gentry Locke, Kids Pass for free admission into museums and attractions, Festive Downtown Lighting, Local Arts organizations performances in Elmwood Park, Santa’s Workshop featuring live Zoom with Santa, and much more.
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Last Updated: 11/18/2020